Skip to content

Learning Experience Strategist

I create learning pathways that enrich, enhance, and empower performance.

Transforming systems, processes, stories, media, expertise, institutional knowledge, and complex ideas into scalable, transferrable, generative learning experiences.

Joel Birch, a Black man with glasses and long locs in a navy jacket, seated in a dark executive studio with faint blue architectural line drawings behind him.

Flagship experience · Concept / Prototype

Powerful stories should not stop working when the credits roll.

Story Activation turns documentary and other media into a structured learning experience: audiences examine evidence, test assumptions, analyze how factors interact, make a judgment, reconsider it when new evidence arrives, and carry one supported principle into their own work.

Learning Experience Architecture

  1. 01Story
  2. 02Evidence
  3. 03Analysis
  4. 04Judgment
  5. 05Reconsideration
  6. 06Transfer
  7. 07Application

The source changes. The strategic question does not.

What should people understand, practice, or do differently — and how does the solution keep creating value after the first delivery?

  1. 01

    Source

    Stories · Media · Expertise · Knowledge · Processes · Problems

  2. 02

    Experience

    Learning strategy · Experience design · Media · Technology · Facilitation

  3. 03

    Action

    Understand · Practice · Decide · Apply · Perform · Change

  4. 04

    Scale

    Digital learning · Workshops · Curriculum · Performance support · Reusable assets

The person behind the work

I work across learning strategy, experience design, facilitation, technology, and capability architecture — always focused on what helps people understand, apply, and act.

Contact

Let's talk about what you want to achieve.

Whether you're building a stronger team, improving onboarding, or looking for someone to lead the work, I'd welcome the conversation.